What is real here: the corridor, the client country, the "what Compass records" lines and the never-activated counts come from the live export and the leads analysis. Deal ids, client descriptions and Pipedrive lost reasons are illustrative until Mark's lost-reason mapping runs over lore_gold.
Where lost deals really fall
Truly cannot do
1,216
rows in the never-activated book · 3 sample deals
Could do, nobody recorded it
604
rows in the never-activated book · 6 sample deals
Not about capability
7,512
rows in the never-activated book · 4 sample deals
truly cannot do could do, nobody recorded it not about capability
Corridor and client country only. Amount, pricing, documents and fraud are not evaluated by Compass.
3Truly cannot do A recorded no or a recorded exclusion stands in the way. Buy the capability or accept the loss.1,216 rows
| RUB→USD · US US private client · L-1042 | lost: Currency not offered |
| Prospect shortlist |
| CNY→USD · US US private client · L-1107 | lost: Compliance declined |
| Prospect shortlist |
| CNY→EUR · DE German private client · L-1150 | lost: Compliance declined |
| Prospect shortlist |
6Could do, nobody recorded it The corridor is recorded and an empty field killed it. A phone call fixes it. This pile is the money.604 rows
| GHS→CNY · GH Ghana trading company · L-0988 | lost: No partner for the corridor |
| Ask the partner |
| EUR→GBP · FR French SARL, EUR collection · L-0731 | lost: Needed a French account |
| Ask the partner |
| GBP→CNH · GB UK Ltd, China supplier payments · L-0902 | lost: Couldn't confirm CNH |
| Ask the partner |
| GBP→AED · AE Dubai sole trader · L-1013 | lost: Onboarding stalled |
| Ask the partner |
| CNY→USD · CN Chinese individual · L-1210 | lost: No partner would onboard |
| Ask the partner |
| AED→GBP · AE UAE corporate, Moneycorp quote · L-1188 | lost: Partner unresponsive |
| Ask the partner |
4Not about capability Servable today on corridor and client country. Lost on follow-up, price or a convention, not on Compass.7,512 rows
| SAR→EUR · SA Saudi private client · L-0655 | lost: Went quiet after signup |
| Route to broker |
| GBP→EUR · GB UK Ltd · L-0704 | lost: Lost on price |
| Route to broker |
| NGN→CNY · NG Nigerian importer · L-0810 | lost: On the informal avoid list |
| Route to broker |
| USD→USD · US US private client · L-0590 | lost: Not an FX need |
| Route to broker |